How to Customize
Your Moroccan Rug
A step-by-step guide.
Design a one-of-a-kind handwoven rug with the Amazigh women of our Taznakht cooperative. Choose the size, colors, wool, and pattern — and receive a rug that exists nowhere else on earth.
by hand,
by women.
Three simple steps from idea to your doorstep.
No showrooms. No middlemen. Just a direct conversation between you and the women who will weave your rug.
Share your vision
Send us your size, colors, and inspiration — a photo, a Pinterest board, or a rough sketch. We'll listen and ask the right questions.
We design together
Our artisans draft your rug with natural wool swatches and hand-drawn pattern studies. You approve every detail before a single thread is woven.
Handwoven & shipped
Skilled Amazigh weavers spend 5–9 weeks crafting your rug on traditional looms in Taznakht. Then we ship it directly to your door.
Woven by 64 women,
in one village at 5,000 feet.
Every custom Moroccan rug we make comes from a single cooperative of Amazigh women artisans in Taznakht — a small village in the High Atlas Mountains where weaving has been passed mother-to-daughter for over 800 years.
When you commission a rug, you're not buying from a factory. You're buying from Safia, or Fatima, or Roqia — and you're paying her a fair wage directly, not through middlemen.
Atlas Mountain wool
High-altitude sheep, hand-spun on site.
Plant-based dyes
Madder, indigo, pomegranate, henna.
Women-led cooperative
64 artisans, fair wages, zero middlemen.
100% handmade
No machines. No shortcuts. Ever.
Every rug begins as a sheep.
Four stages, four pairs of hands, one handmade custom rug.
Shearing
Spring wool is sheared from Atlas Mountain sheep at altitudes above 4,000 ft.
Washing & spinning
Wool is washed in cold mountain water, hand-carded, and spun on drop spindles.
Natural dyeing
Plants — madder, indigo, henna, pomegranate — give the wool its color. No chemicals.
Hand-weaving
Woven on vertical looms knot by knot — up to 100,000 knots in a single custom rug.
Meet the hands that weave your rug.
These are the eight women leading our cooperative. When you commission a custom Moroccan rug, your piece is woven by one of them — on a loom in her own home, at her own pace.
Safia Iminotras · 58
Fatima · 70
Fadma · 40
Zaina · 45
Mariam · 23
Zineb · 37
Roqia · 75
Anaya · 63
"When you commission a custom rug, you don't pay a brand. You pay Safia, Fatima, Fadma, Mariam, Zaina, Zineb, Roqia, and Anaya — directly."
Safia teaches the exact shade you asked for.
Before a single knot is tied, Safia Iminotras — our master dyer and cooperative leader — gathers the women around the dye pots. She holds your color reference in her hand: a Pinterest screenshot, a fabric swatch, a paint chip.
Then, using madder root, indigo, pomegranate, and henna, she teaches the ratios needed to match it precisely. No digital color picker. No synthetic shortcut. Just decades of knowledge, passed from her hands to theirs.
Honest pricing. Real timelines.
A custom Moroccan rug is a serious piece of craftsmanship. Here's exactly what to expect.
Consultation & design
We discuss your vision, share wool samples, and finalize the pattern, palette, and dimensions together.
Wool sourcing & dyeing
Raw Atlas Mountain wool is washed, carded, hand-spun, and dyed with madder, indigo, and other plants.
Hand-weaving
Your rug is woven knot by knot on a traditional loom — typically 5–7 weeks for a medium rug.
Finishing & shipping
Washed, sun-dried, inspected, and packed with photos before leaving Taznakht for your door via DHL.
Custom rugs we've made for homes like yours.
Every rug here was designed collaboratively with a real customer — from Brooklyn to Brighton, Kyoto to Copenhagen.
Worldwide shipping
DHL, FedEx & Aramex to 90+ countries — included in your price.
Secure payment
50% deposit to begin. Balance before shipping. Stripe & PayPal.
Private by choice
Want your design kept private? We'll never share photos of your rug or recreate your design for anyone else — without your permission.
Weekly updates
Photos from the loom every week. Watch your rug come to life.
Verified fair. Verified Moroccan.
Two independent bodies audit our workshop and pay practices.
STEP fair trade certified
STEP audits our wages, working conditions, and supply chain. We're listed as a verified dealer in the official STEP registry.
Verify on label-step.org
Moroccan Artisanat label
Issued by Morocco's Ministry of Handicrafts. Certifies every rug is handmade in Morocco by registered artisan cooperatives — not imported, not machine-made.
Official Moroccan state labelQuestions answeredEverything about custom Moroccan rugs.
How long does a custom Moroccan rug take to make?
How much does a custom Moroccan rug cost?
Can I send my own design or inspiration?
What makes a TazRugs custom rug different?
What if I don't love the final rug?
We share photos with you every week as your rug is being woven. If something isn't right, we reweave that section before continuing. Once you give your approval at each stage, we move forward — this is why we check in weekly, so there are never any surprises at the end. Once the rug is fully completed, it cannot be rewoven.
Do you ship worldwide? How are custom rugs shipped?
Can I order a custom Berber rug in a specific size like 8x10 or runner?
Tell us what you're dreaming of.
Fill in what you know. We'll reply within 48 hours with a custom proposal — no commitment, no pressure.
Your home deserves a rug that exists nowhere else.
Only one custom Moroccan rug is woven at a time in our cooperative. When you commission yours, you reserve a spot on a real loom, held by real hands.
Begin your custom rug →