Our Story – The Women Behind TazRugs

This is more than a rug. It’s a story of resilience, craftsmanship, and pride.

tazrugs women artisans in Taznakht Preparing natural wool for Handwoven Moroccan rug – TazRugs

OUR STORY

In Taznakht, rug-making is more than a craft. It is a way of life.

For generations, women have handwoven rugs using skills passed down from mother to daughter. Each piece takes weeks, sometimes months, to complete.

Yet for many years, their work was undervalued. Rugs were sold through intermediaries who controlled prices, leaving artisans with very little in return for their time, skill, and dedication.

To change this, the Iznaguen Women’s Cooperative was founded in 2009 by 64 women, united by a shared vision to work together, support one another, and sell their creations with fairness and dignity.

What began as a small local initiative gradually grew, from village markets to national exhibitions, and eventually to customers around the world.

Today, this journey continues through TazRugs, connecting these artisans directly with you.

Sfia Iminotras — Founder & President

Sfia Iminotras picked up her first loom at eight years old and has never put it down. With 50 years of weaving experience, she is one of the most skilled master weavers in Taznakht.

She left school early due to family hardship, and weaving became her way of surviving, then thriving. A mother of three daughters, she built this cooperative not just for herself but for every woman in her community who deserved better. When she saw how intermediary traders were systematically underpaying the women around her, she did not wait for someone else to fix it. She gathered 63 of her neighbors and built something better.

The Women Behind the Rugs

Safia Iminotras spinning wool for a Moroccan rug – TazRugs

Saifia, 58

Leader & Master Weaver – 47 years of experience.

“Making rugs gives my life purpose and pride.”

Shop Moroccan Wool Rugs

Moroccan rug being prepared by TazRugs artisan by hand – TazRugs

Fatima, 70

Master Weaver – weaving since age 7

“Every rug I weave carries my story, my blessing, and my hope for your home.”

Roqia, 75

Master Weaver – Lifelong Artisan

“Rugs are more than craft—they are a way of living and my means to survive.”

Mariam, 23

New Generation Weaver

“I am learning from generations, weaving love into every rug I make.”

Fadma, 40

30+ years of weaving tradition

“Rug-making saved my life and gave me a way to live with dignity

tazrugs artisan preparing wool by hand for traditional Moroccan rugs – TazRugs

Zineb, 37

Skilled Weaver

“I weave with my hands and my heart, hoping each rug brings warmth and happiness to your home.”

Zaina, 45

Master Weaver – Lifelong Artisan

“Rug-making is my way of supporting my family and giving my children a brighter future.”

Anaya, 63

Master Weaver – Lifelong Artisan

“Weaving keeps me company, comforts my heart, and gives me a living.”

Shop Taznakht rugs

Fatima, 50

Master Weaver – Lifelong Artisan

“Rug-making is my way of supporting my family and giving my children a brighter future.”

A Day in the Workshop

Every color, every thread, crafted by hand with care for our customers.

shop berber rugs

Verified quality & ethics

Our Certifications

Every rug we sell is independently certified — for your complete peace of mind.

Label STEP — Fair Trade Certified

STEP is the world's leading independent fair trade standard for handmade rugs and carpets. It verifies that every artisan is paid fairly, works in dignity, and that traditional skills are protected and passed on.

↗ Verify our certification

Label Artisanat Maroc — Official Moroccan Craft Label

Issued by Morocco's Ministry of Crafts, this label is awarded only to cooperatives whose work meets strict standards of authentic handcraft production using high quality natural materials and traditional techniques.

↗ Verify our certification